Hulu.com

Main initiatives for Hulu.com, the first-in-class online media publisher, consist of directing the creation of a brand-wide user experience which centers on quality content, enjoyment, and fluid ease of use. The world of online video publishing thrives on the trafficking of vast quantities of media. Large libraries of content are required to satisfy user demands, but such enormous collections can result in user overload. The Hulu.com UX is targeted on sweet-spots which display breadth of content but rapidly connect the user with the most appropriate and meaningful content. This is achieved through highlighting of featured and new content, using intuitive taxonomy, employing smart search, and the effective deployment of recommendations and related connections in content.

Hulu Desktop

Hulu Desktop Application represented hulu's first entry into remote controlled 10-foot interface design. The structure of navigation allowed for rapid browsing and searching via keyboard or remote. Originally designed as an application to be run on set top or connected TVs, the goal of the Hulu Desktop was to create an immersive viewing experience. At startup the player would resume where the user last left off. A picture-in-picture mode allowed the user to watch while browsing, searching, or reading reviews and content. Continuous play was enabled by default. This function made programming feel more friendly and TV-like. It also greatly increased hulu.com's commercial revenues. A short cut menu allowed users to surf different playlists or content sequences.

HuluPlus Apps & Devices

HuluPlus - Hulu's first paid service was a highly aggressive and far reaching UX design initiative, which encompassed marketing, branding, a signup & checkout system, and a series of applications running on connected devices including: SmartTVs, iPad, iPhone, Android, Sony PS3, XBox, and Roku. App UX design started from a place of consistency across platforms, then the user experience was optimized for each device in order to achieve best in class results which made use of to unique platform benefits.

Hulu Launch Commercial

Hulu's first online launch commercial was conceived and executed in preparation for the hulu beta release. The video was used as a means of telling the full hulu story and making hulu accessible to the press and users who were not selected for beta. This project included direction of storyboarding, copy writing, original soundtrack, casting, voice-over, art direction and animation.

Norton360

Norton360 is an all-in-one security system for PCs that automatically protects users from threats, protects and manages identity and secure transactions, automatically backs-up important files and data, and improves system performance by maintaining and optimizing the users computer. Most of the functionality runs in the background and in downtime to enhance performance. Running silently in the background for the majority of time, the goal was to have a simple, friendly, and easy-to-understand interface for the rare occasions that required interaction.

Norton360 delivers enterprise level security that your grandmother could easily use. It is a user experience designed for all demographics and skill levels that makes the most robust and complex security functionality manageable and accessible. Generative testing and heuristics were integral to refining the usability. The end result is a design which has received editors choices awards from around the world.

Norton Internet Security 2010

Symantec's Norton Internet Security NIS2010 provides an elegant and easy to use interface for full protection of users against a variety of online risks and threats.

Norton360 Concept Sketches

Norton360 evolved from a strong set of requirements and a vision for simplicity. 360 is a groundbreaking product in the PC security world, as such it had to embody its vision - inspiration, innovation, and quality - in every aspect of its brand and experience. To this end an extensive range of visual explorations were used to help the marketing team select and focus the brand direction. The work shown in this section represents some of the visual explorations which were used to concept and craft the final product identiy.

Ann Taylor

Ann Taylor is a brand loved by its users and consumers. They provide accessible high quality fashion for work and play in any season. The experience design for Ann Taylor's first e-commerce venture delivered a flexible framework for promotion of trends and seasonal fashion in an architecture that matched Ann Taylor's deep understanding of their customer's needs and aspirations.

Kate Spade

Kate Spade is a brand that's all about smart fashion, iconic form, and refreshing simplicity. The design of this ecommerce site evolved from their relation with Neiman Marcus and the original Neiman-Marcus/Kate-Spade promotional site. A clean and simple approch to finding and viewing products provides a uniquely refreshing experience.

Longitude

Longitude is a unique and innovative enterprise level network monitoring application. Working with the founding engineering team all aspects of brand and experience were designed - from wireframes and content, to navigation, and an iconography system. This web based application includes a mapping system capable of allowing users to target and inspect events at facilities around the globe. The design is user focused and presents information and reporting that automatically adapts to user type, job function, and specialty.

MobileConsoles

MobileConsoles.com is an innovative startup specializing in design platforms for information, monitoring, security and communication equipment for police, military, and emergency services. The focus of this project was to create an efficient marketing platform for showing the breadth of products and services that MobileConosles offers as well as to detail its patented modular design and bullet-proof quality of construction.

Dell

Dell.com, a pioneer in online sales of desktop and notebook computers to business, home office, and consumer markets. The goal of engagement with Dell was to develop a clean online presence that would be fun and easy to use, and most importantly increase online sales revenues. The focus of the design efforts was clarity and simplicity and the business results spoke for themselves - online sales increased by over $1Million per day.

In an expansion of its brand and business goals, Dell.com decided to diversify its sales to include accessories and products related to computers. Going head-to-head with companies like PCConnection, Dell launched Gigabuys. Offering over 50,000 SKUs the goal of the user experience was to create an intuitive browsing model. The multi-tiered left navigation system highlighted primary categories, and then used sub-categories to feature top selling product areas, and help users find the products they are seeking. This navigational model provided a new paradigm for effective and efficient browsing which was featured in the book Webworks: Navigation By Ken Coupland

NeimanMarcus

Launching the first NeimanMarcus ecommerce site was a project that was both exciting and challenging. Brand stewardship and innovation was guided by the highest quality standards. The experience of the site was informed by generative user testing intersecting with Neiman's long standing tradition of excellence and amazing customer service. This site pioneered the use of zooms in product photos that could reveal details of stitching and fabric. It also broke ground by deploying the first-ever use of live-chat and automated inventory management systems.

Chefs

The Chefs Catalog, a NiemanMarcus company, has been a traditional leader in catalog sales to chefs around the country. Designing their first ever ecommerce site resulted in a highly successful online business system. Shortly after launch sales exceeded the $1Million per day level. To manage increasing demand, the site was converted from a static system to dynamic inventory management system, which resulted in an expanded set of capabilities embodied in the Version 2 site.

Pinnacle Video Systems

Engagement with Pinnacle involved extensive generative user testing. Out of this investigatory work new content and product architectures which mapped to users needs, professional goals, and personal hobbies. Final phases of design included an extensive set of wireframes and a look and feel that refreshed and rebranded the user experience.

Atlantic Power Corporation

Branding, navigation, and identity. Atlantic Power Corporation required a completely integrated identity system that focused on innovation and integrity.

National Basketball Association

Challenge is the best way to describe the design of the NBA web site. Deploying a custom built CMS, restructuring a complete content architecture, designing uniquely branded experiences for thirty competing teams, and creating a framework that would propel the NBA into online publishing - those goals in themselves would have been enough of a challenge for most. In this case all of that was accomplished from focus groups and testing to final design sign-off for 30 teams in just 90 days.

Los Angeles Times

The Los Angeles Times redesign was grounded on extensive generative testing and heuristics. Excellence in usability, discoverabiltiy, and readability were at the core of design recommendations.

Connected Data Solutions and Storage

Connected, now part of the IronMountain Corporation, is a company specializing in data storage, protection, and backup. This backup and retrieval application for use on PCs was designed based on extensive prototype testing. Final design included creating a flexible identity system that would adapt and expand the company's existing and excellent brand identity.

Dolle Architects

Thomas Peter Dolle Architecture Associates, a highly respected Boston architectural firm, required a clean highly efficent online portfolio system that would feature their work. This design provides an elegant framework which becomes transparent to the work of the client.

Fourmangos

FourMangos, a technology and marketing agency for non-profits, needed a branding system and web presence that would play on their core values and those of their clients. Simple, fresh, and friendly.

Nicola Hawkins Dance Company

Nicola Hawkins Dance Company, this poster was part of a series commissioned by this Boston based avant garde dance company.

Ogilvy & Mather

The Ogilvy & Mather Recruiting program required a compelling brand image that would inspire esprit d'corps and engagement. Where many recruiting campaigns focus on novelty, this campaign focused on the value of intelligence and creativity. This award-winning poster was deployed throughout the streets of New York providing poetic inspiration to people throughout the city, and a communal sense of the value of the human mind.